This post was mentioned on Twitter by thinklikeauser: 10 User Friendly Strategies to Increase Sales Online http://bit.ly/6FL1b2...

On the other hand, dividing content into shorter pages is a pain if the visitor wants to print out the information – and takes longer to navigate through/skim/read etc – so I’d always opt for longer pages over multiples.

(I did a test with my about pages on this blog, and very few people bother reading past page 2, so I think I need to put it back as a long list – no one sees the big projects I’ve worked on, so it’s not working as a marketing tool in that format).

I think the key point is to work your page layout hard and use space wisely to minimise vertical scrolling yet still providing enough whitespace.

I don’t recommend removing vertical scrolling altogether – otherwise you end up with one of those ghastly “fixed dimension/postage stamp sized” flash based sites. I have found to be a pain for the user because of the access delays and fragmentation of the content and a pain for the site owner because the content they want to publish seldom fits easily into the space available.

But, #7 (“vertical scrolling = bad”) is a myth.

http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm
http://www.boxesandarrows.com/view/blasting-the-myth-of