From the monthly archives:

June 2009

Use Sans-Serif Fonts for Your Website

by Colette Mason

Over time, an unofficial standard has developed that websites should use sans-serif fonts like Arial, Tahoma and Verdana, rather than serif fonts like Times New Roman, since they are displayed more clearly on lower quality monitors.

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Have a Clear Idea About What Your Visitors Want

by Colette Mason

It’s important to know some details about who your site is for and what sort of things people want, otherwise you can easily creating something no-one is very interested in using.

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Is It Obvious What Your Site is For?

by Colette Mason

If visitors cannot establish what your site is for and how they can use it within 4 seconds, it’s very likely they will click back to the search results and try a different site.

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Avoid the Curse of The Technical Wizardry Portfolio

by Colette Mason

A common problem with websites is always trying to follow the bleeding-edge of technology, building funky features that test how well a developer can code something up – even though, in reality, your visitors don’t want them.

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Tell the CEO “You Don’t Own the Homepage”

by Colette Mason

Senior managers do not have the same mindset as typical users of your site, so it’s important you don’t lose sight of the ultimate goal which is to support the users needs – not to flatter the CEO’s ego.

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