From the monthly archives:

August 2009

10 Ways to Kill Your Website’s Potential

by Colette Mason

Whilst you may view some of your site’s flaws as trivial, users may have a totally different perception of them. If you screw up your site because it’s has any of the problems I’ve highlighted here, visitors turn away in droves. Here are some hidden pitfalls that often escape the attention of site developers and webmasters. They may look [...]

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Tweeting Tips: Make the most of your 140 characters

by Colette Mason

Techniques to make your twitter messages (tweets) more punchy, credible and viral. Some initial findings have been produced by Jakob Nielsen who ran a simple test to investigate ways to increase the effectiveness of a tweet. Based on testing clickthrough rates, tweets have a very short lifespan. Visitors only follow the click for a short period of time, compared with [...]

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5 Tips for User-Friendly Blogging

by Colette Mason

Passion, consistency, responsiveness, manners and informative content are critical for creating good user experiences for your blog visitors. We are all aware how blogging can change the life of people and organizations around the world.  Blogs have a powerful influence on people and customers worldwide and the opportunity blogging offers to share knowledge and ideas with your customers [...]

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How to Build a Successful Online Brand

by Colette Mason

Creating strong awareness with your online presence and your offline presence pays dividends. Brands develop their name through quality. Whether it is a product or a service, if your experience in using it was a pleasant or an excellent one, you are likely to return and recommend it to your friends and acquaintances. Word of [...]

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How to Create a High Traffic Website

by Colette Mason

Here’s a list of techniques for promoting your user-friendly website without spending money on adwords. Let’s think – you have created a site, found hosting, and went through the motions to get your site live. You may have even submitted your site to all the major search engines but still no matter what you do you [...]

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