From the monthly archives:

September 2009

2 Minute Review – www.hovhaness.com

by Colette Mason

2 minute website usability review for www.hovhannes.com, a website about the composer, Alan Hovhaness.

Here’s another video usability review this time looking at www.hovhaness.com where I share 4 tips that can be used to improve a website.
Who was Alan Hovhaness?
 
Alan Hovhaness was an American composer (1911-2000). This website includes a biography, classified list of CDs, discussion of [...]

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10 Cost Effective Ways To Promote Your Website

by Colette Mason

Where are the visitors you envisioned making a beeline to your website?
If they’re missing, then you might not be doing the right things to promote your website.
Just like the offline world, promoting a site means employing techniques to make consumers aware of its existence and the products and services it sells and making them believe that [...]

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16 Tips for Improving Headline Usability

by Colette Mason

Follow these 16 steps to generates headlines that create more sales opportunities and increase website conversion rates.

Your headline must offer something that your target market wants very badly.
An effective headline generates sales and increases website conversion rates.  
 
Your headline must include keywords that matches the interest of the reader.  
Getting the reader’s interest through your headline [...]

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Does Your Site Communicate Its Purpose Clearly?

by Colette Mason

When you’re thinking about how to make a website better, it’s a good idea to make sure your site shouts out the site name, what the site is for and what the user should do first.
If you concentrate on content you’re going to cut and paste in, or what colour the menu should be, you’re heading [...]

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4 Usability Steps to Lower Your Shopping Cart Abandonment Rate

by Colette Mason

Pay attention to the number of checkout steps, inflexible and unfamiliar checkout processes, poor product photo quality and last minute charge significantly inflating the total price.
Unfriendly shopping carts kill your site’s ability to convert sales. 
Just when you are on the brink of closing a sale, the shoppers on your site turn away and decide not to buy. [...]

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