From the monthly archives:

October 2009

Sell More Online by Ditching the ‘Red-Flags’ on Your Website

by Colette Mason

You need to earn the trust of your prospects before you can turn them into customers
One of the great things about America is its belief that a person is innocent until proven guilty. Unfortunately, the web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have rendered [...]

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How your Business can Capitalize on Twitter’s Popularity

by Colette Mason

Twittering is very addictive and it’s no wonder why millions of people send out tweets all day long. Join millions of business owners are now capitalizing on Twitter’s popularity to market their products and services.
The tweets are merely 140 characters and it is also called micro-blogging. With only a few characters, you will need to answer the [...]

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How to Increase Website Conversion Rates. Part 2

by Colette Mason

If you’ve been following from part 1, you have now set the specific objectives for your website and you know what your target market is. Now it’s time to move on to the design of your business website. Web design is actually the heart of the matter and can make or break your site’s presence on [...]

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How to Write Website Copy – 23 Questions You Need to Ask

by Colette Mason

When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering.
You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them
It goes beyond reading background materials, reviewing old marketing pieces and doing some [...]

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How to Improve Website Conversion Rates. Part 1

by Colette Mason

The typical company website is a lesson in what a website shouldn’t be: difficult to navigate, poor content and almost zero conversion rate.
It’s a pity that the many companies I have talked to say they put up websites without any end in mind. To my mind, this is a great opportunity lost and wasteful squandering of [...]

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