From the monthly archives:

November 2009

Website Marketing is like “Back To The Future”

by Colette Mason

 “Insanity: doing the same thing over and over again and expecting different results.” This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing [...]

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25 More Ways to Promote Your Business Website with Videos

by Colette Mason

Video is one of the fastest growing content formats on the internet. Your company can take advantage of this trend to promote your business and its products and services. Here’s the second set of tips on how to provide market your company using video. Youtube is the second highest trafficked site globally according to statistics [...]

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World Usability Day 2009: Another Convert to User Centered Design!

by Colette Mason

Well my site visit to the Chiswick Fireplace Company is nearly over. It’s been really enjoyable sharing some of these tips with the site owners, especially as they have become very receptive to the idea of the website being a partnership between the customers and the business. I’ll leave the last word to Debbie – I [...]

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World Usability Day: Teaching User Profiling

by Colette Mason

The last part of the session has been spent thinking about user profiling. Once the site owners saw the potential beyond the online brochure, they identified 3 main customer types: The Homeowner The Interior Designer The Property Developer The idea of running through a full persona study seemed a bit daunting for the site owners, [...]

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World Usability Day: The Brochure

by Colette Mason

The company brochure has been a useful follow up tool for printed advertising campaigns, but, of course, is slower and more expensive than sending a PDF of the brochure. I’ve videoed the brochure – it’s a 16 page folded and stapled A3 format made of lightweight card. I have offered to scan in the brochure [...]

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