From the monthly archives:

December 2009

It is Time to Kickstart Your Company Social Media Strategy

by Colette Mason

Over the last 10 years, businesses have been rushing to get online with their company website. Nowadays, if you have a small business, and you want to be richer and more successful online, you have to have a website that looks professional.  Almost like deja vu, social networking is also gaining in popularity – by the [...]

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10 User Friendly Strategies to Increase Sales Online

by Colette Mason

A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional [...]

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2 Minute Review – www.danielpitt.co.uk

by Colette Mason

Here’s another video usability review this time looking at http://www.danielpitt.co.uk where I share some tips that can be used to improve this website. If you’re interested in having your website reviewed for free - just contact me. I’d be delighted to take a look at your site and see if it’s right for a 2 minute review. Alternatively, if [...]

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How to Create a User-Friendly Website Marketing Strategy

by Colette Mason

As we look forward to 2010 – it’s now time to reassess your website marketing strategy plans for the next few months and beyond. So many times I see companies create highly-aggressive marketing campaigns, which will work in the short run but alienate new customers in the long run. As google becomes more focused on promoting sites [...]

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How to Improve Landing Pages for Your Business Website

by Colette Mason

The definition of a landing page is simply “the first page that visitors hit on your site”, so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Understanding this [...]

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