From the monthly archives:

February 2010

Add Another Call-to-Action Towards the End of Your Pages

by Colette Mason

To achieve maximum effectiveness, primary calls-to-action (e.g., add to basket) are usually placed at the top of web pages. Yet, it is equally important to include calls-to-action at the bottom of the pages, too. You might lose customers who have not selected a call-to-action from the top and will just exit for lack of further [...]

Read the full article →