Video is one of the fastest growing content formats on the internet. Your company can take advantage of this trend to promote your business and its products and services.Here’s the second set of tips on how to provide market your company using video. Youtube is the second highest trafficked site globally according to statistics websites, www.alexa.com and www.quantcast.com estimates 60 million unique viewers per month.
26. If people pot negative comments, ignore them. By “feeding the trolls” you are encouraging their bad behavior and you might say something you regret later on.
27. Use as many places as you can to embed your video, like Facebook, MySpace, Digg, Twitter, your home page, and many other places.
28. Let your email subscribers and customers know when a new video is posted.
29. Add your video to various communities and subject areas of YouTube for more exposure.
30. Be sure to thank people who post positive comments or consider themselves followers of your videos.
31. Be aware that not all videos you create will be a hit. It is a hit and miss venture, so be patient and practice making good videos.
32. Write the script in advance. While impromptu videos are fun, it’s really easy to mess up the vision when you improvise.
33. Use analytics tools like YouTube Insight to track your sources and hits.
34. Actually use the word “video” in your title, since people usually include this word, and it will get a lot more results in the search engines.
35. Do not make your video an ad. In other words, get a point across but do it without trying to sell something overtly.
36. Choose the thumbnail wisely. YouTube actually lets users choose their thumbnails so do it carefully and thoughtfully.
37. You can delete comments, so do not hesitate to get rid of negative or rude comments under your video.
38. You can release more than one video at once, so if you have several at a time, feel free to do so.
39. Be real and do not try to fake out your viewers. Most people can spot a fake video or something that isn’t sincere.
40. Have fun and focus on fun, so you’re creating something people will want to share and forward to others.
41. Aside from your logo and website, include a way for people to contact you or your business via email.
42. Watch others and learn. By viewing other videos that are related to your business, you can get a feel for what people are doing, and what others are saying about it.
43. Stick to your target audience. Don’t try to branch out too far from your purpose, or you could easily lose loyal followers.
44. Upload webcam live videos. Have a webcam located at your office, or other location, and then upload this onto your YouTube channel. It’s a fun way to get others involved in the day to day operations of what you are doing.
45. Make a channel and profile. This gives viewers a home base to look at your videos and check on any new ones.
46. Do not use cuss words or inappropriate language and behavior.
47. Use props, costumes, and other “organic” things in your video. Fancy editing does not always make for the best viewing.
48. Try to open each video with a small montage, song, or your logo, so that people easily recognize your business or who you are.
49. Utilize Yahoo Video and other sites to get your video exposed to other audiences.
50. Specify your channel type, and have a clear sense of what you’re offering on the channel’s main page.
Video is one of the fastest growing types of content published on the internet. That’s because people enjoy immersing themselves in site and sound, rathed than just reading. Why not test out the potential for video promotion for your site?
