Comments on: 4 Usability Steps to Lower Your Shopping Cart Abandonment Rate http://www.thinklikeauser.com/4-usability-steps-to-lower-shopping-cart-abandonment/ how to create a professional, profitable business website Sat, 13 Mar 2010 08:13:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Colette Mason http://www.thinklikeauser.com/4-usability-steps-to-lower-shopping-cart-abandonment/comment-page-1/#comment-268 Colette Mason Fri, 04 Dec 2009 13:01:32 +0000 http://www.thinklikeauser.com/?p=977#comment-268 Yes, a good question! What I have opted to do is set my default shipping location to be where the bulk of my customers are - UK - so they get the benefit of the default 1shopping cart country location setting. (They happen to get free shipping in the UK as a credibility builder for my company, since it's a high-priced item.) You could add a delivery options page to your site, so they can do some research before they get to the final check out page, so there's no nasty surprises - and highlight it as a "benefit" to "check out our flexible delivery options" (See Comet link below). You could adopt the "ebay seller" option and list the delivery options and costs, and any customs information with the product description, and leave it to the customer to work out which one is appropriate for their circumstances, if you think these things might be a deal-breaker for your customers. Amazon include a full despatch and delivery section: http://www.amazon.co.uk/gp/help/customer/display.html?ie=UTF8&nodeId=502482. A whole section is overkill for most sites, but some useful strategies there, such as how to manage returns efficiently. Comet uses this approach: http://www.comet.co.uk/shopcomet/advice/188/Delivery?cm_re=homepage-_-colleft-_-CometDeliveryService and has also added a special promo panel with a video and a delivery rates links specially for the Christmas period. Hope this helps - do let me know if you have any more questions. Cheers, Colette Yes, a good question!

What I have opted to do is set my default shipping location to be where the bulk of my customers are – UK – so they get the benefit of the default 1shopping cart country location setting.

(They happen to get free shipping in the UK as a credibility builder for my company, since it’s a high-priced item.)

You could add a delivery options page to your site, so they can do some research before they get to the final check out page, so there’s no nasty surprises – and highlight it as a “benefit” to “check out our flexible delivery options” (See Comet link below).

You could adopt the “ebay seller” option and list the delivery options and costs, and any customs information with the product description, and leave it to the customer to work out which one is appropriate for their circumstances, if you think these things might be a deal-breaker for your customers.

Amazon include a full despatch and delivery section: http://www.amazon.co.uk/gp/help/customer/display.html?ie=UTF8&nodeId=502482. A whole section is overkill for most sites, but some useful strategies there, such as how to manage returns efficiently.

Comet uses this approach: http://www.comet.co.uk/shopcomet/advice/188/Delivery?cm_re=homepage-_-colleft-_-CometDeliveryService and has also added a special promo panel with a video and a delivery rates links specially for the Christmas period.

Hope this helps – do let me know if you have any more questions.

Cheers,

Colette

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By: Chris Hill http://www.thinklikeauser.com/4-usability-steps-to-lower-shopping-cart-abandonment/comment-page-1/#comment-267 Chris Hill Thu, 03 Dec 2009 16:27:59 +0000 http://www.thinklikeauser.com/?p=977#comment-267 point 4- 'Provide clear total prices early in the process' How would you handle this for orders where shipping rates will vary depending on both the location the goods are being shipped to and the total weight of the order? Both are prime factors in calculating shipping costs and I struggle to think of a way to show these costs anywhere other than the final checkout page after the customers shipping address has been entered. point 4- ‘Provide clear total prices early in the process’

How would you handle this for orders where shipping rates will vary depending on both the location the goods are being shipped to and the total weight of the order? Both are prime factors in calculating shipping costs and I struggle to think of a way to show these costs anywhere other than the final checkout page after the customers shipping address has been entered.

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By: Website Marketing is like “Back To The Future” | Think Like a User http://www.thinklikeauser.com/4-usability-steps-to-lower-shopping-cart-abandonment/comment-page-1/#comment-257 Website Marketing is like “Back To The Future” | Think Like a User Fri, 27 Nov 2009 06:45:20 +0000 http://www.thinklikeauser.com/?p=977#comment-257 [...] This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing in so-so results. [...] [...] This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing in so-so results. [...]

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