Video is one of the fastest growing content formats on the internet. Your company can take advantage of this trend to promote your business and its products and services.

Here’s the second set of tips on how to provide market your company using video. Youtube is the second highest trafficked site globally according to statistics websites, www.alexa.com  and www.quantcast.com  estimates 60 million unique viewers per month.

26. If people pot negative comments, ignore them. By “feeding the trolls” you are encouraging their bad behavior and you might say something you regret later on.

27. Use as many places as you can to embed your video, like Facebook, MySpace, Digg, Twitter, your home page, and many other places.

28. Let your email subscribers and customers know when a new video is posted.

29. Add your video to various communities and subject areas of YouTube for more exposure.

30. Be sure to thank people who post positive comments or consider themselves followers of your videos.

31. Be aware that not all videos you create will be a hit. It is a hit and miss venture, so be patient and practice making good videos.

32. Write the script in advance. While impromptu videos are fun, it’s really easy to mess up the vision when you improvise.

33. Use analytics tools like YouTube Insight to track your sources and hits.

34. Actually use the word “video” in your title, since people usually include this word, and it will get a lot more results in the search engines.

35. Do not make your video an ad. In other words, get a point across but do it without trying to sell something overtly.

36. Choose the thumbnail wisely. YouTube actually lets users choose their thumbnails so do it carefully and thoughtfully.

37. You can delete comments, so do not hesitate to get rid of negative or rude comments under your video.

38. You can release more than one video at once, so if you have several at a time, feel free to do so.

39. Be real and do not try to fake out your viewers. Most people can spot a fake video or something that isn’t sincere.

40. Have fun and focus on fun, so you’re creating something people will want to share and forward to others.

41. Aside from your logo and website, include a way for people to contact you or your business via email.

42. Watch others and learn. By viewing other videos that are related to your business, you can get a feel for what people are doing, and what others are saying about it.

43. Stick to your target audience. Don’t try to branch out too far from your purpose, or you could easily lose loyal followers.

44. Upload webcam live videos. Have a webcam located at your office, or other location, and then upload this onto your YouTube channel. It’s a fun way to get others involved in the day to day operations of what you are doing.

45. Make a channel and profile. This gives viewers a home base to look at your videos and check on any new ones.

46. Do not use cuss words or inappropriate language and behavior.

47. Use props, costumes, and other “organic” things in your video. Fancy editing does not always make for the best viewing.

48. Try to open each video with a small montage, song, or your logo, so that people easily recognize your business or who you are.

49. Utilize Yahoo Video and other sites to get your video exposed to other audiences.

50. Specify your channel type, and have a clear sense of what you’re offering on the channel’s main page.

Video is one of the fastest growing types of content published on the internet. That’s because people enjoy immersing themselves in site and sound, rathed than just reading. Why not test out the potential for video promotion for your site?

Video is one of the fastest growing content formats on the internet. Your company can take advantage of this trend to promote your business and it’s products and services.

To help you promote your site, I have put together a guide on Youtube marketing for videos and I think you’ll find this practical guide helpful.

Youtube is the largest video sharing site to date, with the most traffic and the highest amount of users on it making Youtube the definitive place for getting your videos published and marketed on.

1. Make the videos viral, and spread them to as many websites as possible.

2. Use other social media sites like Twitter and Digg to post your videos.

3. Create well thought out, professional style videos that are edited properly.

4. Make sure the sound on your videos is clear and mixed and edited well so users can clearly hear it.

5. Keep content funny, engaging, and informative so viewers will watch it from beginning to end.

6. Try to keep the videos you create clean without too much controversial material.

7. Embed your logo and website into the video somehow. You can do this with text at the end or beginning, or by including your logo or URL throughout the entire video.

8. Have goals for your YouTube videos, but remember that there are thousands of videos on the site, and some have millions of hits while others only have a couple hundred. Set realistic goals.

9. Make sure you have good camera and editing equipment. If you don’t want to sink the money into these things, consider hiring a professional.

10. Keep the resolution of the video as high as possible, so it’s as clear as it can be.

11. Think about overall color schemes. Some videos may record in a yellow or red hue. This can affect viewer’s opinions subliminally, so try to keep the

colors realistic.

12. Be yourself. Do not lose sight of the purpose and mission of the video. Be yourself and loosen up when speaking.

13. Remember that nothing is perfect in online videos unless you have a professional editor, so just have fun and keep the goal in mind.

14. Practice before posting the final video. Do a few dry runs before taping and publishing.

15. Create a series of ongoing videos or stories, so users will be hooked and want to learn more.

16. Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting and interesting as well as fun.

17. Try to limit the video to a couple of minutes if possible. After about two and a half minutes, users generally tend to lose interest and move onto something else.

18. Stick to a schedule if you record a series, otherwise people will just give up on the videos. Be sure to release the next ones on time.

19. Have a sign off that people will remember, then stick to it. This creates a sense of branding.

20. Ask for feedback from your viewers. Some people will not comment unless you ask them to.

21. Assemble a cast of characters. Use other people in the videos beside yourself. Recruit friends, coworkers, and family members to be actors in the videos.

22. Do not use music on your video that you do not have the rights to. This can lead to all kinds of problems, so either use your own or get permission.

23. Do not forget that the title of the video is just as important as the content.

24. Grab viewers by integrating important keywords into the title. This also helps boost the search engine results.

25. Use tags in addition to the keywords, as this also gets peoples’ attention and makes your video easier to find.

Next week, I will add another video marketing 25 tips.

Have you got a video marketing tip you’d like to share? Why not post up a comment.

The rising popularity of podcasts has given listeners a wider range of choices.  To remain competitive and outdo the competition, do not be complacent.

Keep searching for ideas to make your podcast unique and distinctive so that it stands out in a sea of same-themed podcasts.

Plan for the long term

Making the decision to podcast requires your commitment to maintaining it for it to become a success. Here are important questions you should ask yourself so that you can plan accordingly. Podcasting demands a commitment of your time.

• How will podcasting fit into your current schedule?
• How frequently will you podcast?
• How will hosting of podcasting files be handled?
• If the podcast is excessively popular, how will fees be generated to pay for hosting?
• What is the common theme that threads all podcasts in a series together?
• What will make you distinct or different from others podcasting about similar content? Think not only of a broad theme, but also various episodic themes that fit into a broader theme.

Original content

A picky audience will demand original content. Keeping and maintaining their attention means you have to present your show in an original manner. This entails looking beyond the next in the series and planning for a long-term strategy that will make your show unique.

Don’t beat around the bush

Senseless talk turns off listeners. They’ll think you are wasting their time. A good podcaster knows how to broadcast his point in an acceptable amount of time. Cut out trivialities and focus on quality content.

Research and explore

Incorrect information will hurt a broadcaster’s credibility in the long run. As an announcer, make sure the information you publicize is true and accurate. Shock value may appeal to listeners and viewers but this is a short-lived attraction. Investigate the tips that reach you. Eventually, an audience will remain loyal to a source that has investigated its information.

Consistency

Maintain a common broad theme for your pod, with interesting subject matter in each episode. Consistency in content keeps your audience engaged and waiting for the next.  It means maintaining a stable format, with each show sustaining the same length. Consistency helps in marketing your site on the internet as satisfied listeners will invariably become a regular audience and tell their friends about it.

Timeless and enduring content

Content that is lasting will not become passé. Broadcasting topics that have enduring appeal and can be archived reaps more benefits than frivolous ones. When choosing subject matters, take into account the timeless allure of a topic and how relevant it is to your common theme. This timelessness can be made contemporary through rss feeds that help to update your site.  “How to” content usually surpass the average life of an article.

Clear, good quality sound

Audio quality is a major factor in holding audience attention, so give it serious attention. Nobody wants to listen to a radio or mp3 if it dishes out  poor quality sound, even if it’s their favorite subject. Visitors might tolerate low quality images on a website, but they won’t tolerate poor quality sound. Your pronunciation of words should be clear and distinct so that it is understandable. And because podcasts have a world wide reach, avoid or minimize any form of accent and cut down on colloquialisms to capture more listeners.

Optimize podcasts

Make the most out of  each and every podcast. Titles should give an idea of what the content is and promote the podcast at the same time. Make use of critical and well-chosen keywords and phrases that are related to your theme. Syndicate your content as rss feed to keep your audience informed and updated regularly. The text in the feed contributes to feed optimization if well crafted and helps attract listeners. Podcast directories index the content of podcasts based on the data found in the channel, titles and descriptions. Make use of these fields to capture listeners’ interest.

Pay attention to listener expectations

When a broadcaster has established a certain style and standard, listeners will look forward to such from him. Maintain your consistency if you want to keep the audience satisfied. To keep your podcast from becoming dull, it is okay to experiment and introduce streaming and syndicating rss but don’t stray too far from what the listeners have come to expect from you.

Archive

Archives offer many benefits. New listeners will want to view or listen to older posts and regular ones will look up archives for content they have seen or heard previously. Putting up and maintaining podcasts will take up time and effort, but by using tried and tested formulas and sticking to basic guidelines, podcasts can be instrumental in increasing web traffic and communications within a community.

Follow these tips and you can be sure to create a great audio experience and increase the listenership for your podcast.

Do you have any podcast tips to share, why not add a comment?