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World Usability Day: The Company Behind the Site

by Colette Mason

Well I have had a chance to talk to the site owners about the competitive review that I’ve done for them and touched on the sample personas. We have not had time to think about user profiling yet.
As you might imagine, this has been a completely new way of looking at a website for them. So far, they have [...]

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Is It Obvious What Your Site is For?

by Colette Mason

If visitors cannot establish what your site is for and how they can use it within 4 seconds, it’s very likely they will click back to the search results and try a different site.

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4 Basic Website Concept Mistakes

by Colette Mason

Websites concepts will fail if they are not centered around the needs of the users.
When I am asked to review websites, four common problems present themselves.

The Author Knows Best
People who have written the copy think the visitor will read every word, and not skim the page for important information. However, people really don’t read web-copy. When [...]

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