From the category archives:

Site Evaluation

How to Increase Sales With Your “About Us Page”

by Colette Mason

Very often people think of their about us page as a corporate dumping ground or an afterthought – something that has to appear on a website, but are baffled when it comes to working out what exactly needs to go on there.
This is a real problem, because the “about us page” is a key way [...]

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10 User Friendly Strategies to Increase Sales Online

by Colette Mason

A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use.
Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional links, [...]

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2 Minute Review – www.danielpitt.co.uk

by Colette Mason

Here’s another video usability review this time looking at http://www.danielpitt.co.uk where I share some tips that can be used to improve this website.

If you’re interested in having your website reviewed for free - just contact me. I’d be delighted to take a look at your site and see if it’s right for a 2 minute review.
Alternatively, if you’re looking [...]

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How to Improve Landing Pages for Your Business Website

by Colette Mason

The definition of a landing page is simply “the first page that visitors hit on your site”, so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Understanding this [...]

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Website Marketing is like “Back To The Future”

by Colette Mason

 “Insanity: doing the same thing over and over again and expecting different results.”
This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing in [...]

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