From the category archives:

Site Evaluation

World Usability Day 2009: Another Convert to User Centered Design!

by Colette Mason

Well my site visit to the Chiswick Fireplace Company is nearly over. It’s been really enjoyable sharing some of these tips with the site owners, especially as they have become very receptive to the idea of the website being a partnership between the customers and the business.
I’ll leave the last word to Debbie – I caught [...]

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World Usability Day: Teaching User Profiling

by Colette Mason

The last part of the session has been spent thinking about user profiling. Once the site owners saw the potential beyond the online brochure, they identified 3 main customer types:

The Homeowner
The Interior Designer
The Property Developer

The idea of running through a full persona study seemed a bit daunting for the site owners, wondering how they could [...]

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World Usability Day: The Brochure

by Colette Mason

The company brochure has been a useful follow up tool for printed advertising campaigns, but, of course, is slower and more expensive than sending a PDF of the brochure.
I’ve videoed the brochure – it’s a 16 page folded and stapled A3 format made of lightweight card.
I have offered to scan in the brochure and turn [...]

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World Usability Day: Herding Visitors to The Site

by Colette Mason

As always when thinking about improving a website, the conversation always turns to traffic – after all, you could have the most user-friendly site in the universe, but if no one visits, then its effectiveness is dramatically reduced.
We thought about ways to market the site online and offline.
There is the option to continue running printed [...]

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