From the category archives:

Website Marketing Strategies

Add Another Call-to-Action Towards the End of Your Pages

by Colette Mason

To achieve maximum effectiveness, primary calls-to-action (e.g., add to basket) are usually placed at the top of web pages. Yet, it is equally important to include calls-to-action at the bottom of the pages, too.
You might lose customers who have not selected a call-to-action from the top and will just exit for lack of further push [...]

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It is Time to Kickstart Your Company Social Media Strategy

by Colette Mason

Over the last 10 years, businesses have been rushing to get online with their company website.
Nowadays, if you have a small business, and you want to be richer and more successful online, you have to have a website that looks professional.
 Almost like deja vu, social networking is also gaining in popularity – by the time 2020 [...]

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10 User Friendly Strategies to Increase Sales Online

by Colette Mason

A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use.
Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional links, [...]

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2 Minute Review – www.danielpitt.co.uk

by Colette Mason

Here’s another video usability review this time looking at http://www.danielpitt.co.uk where I share some tips that can be used to improve this website.

If you’re interested in having your website reviewed for free - just contact me. I’d be delighted to take a look at your site and see if it’s right for a 2 minute review.
Alternatively, if you’re looking [...]

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How to Create a User-Friendly Website Marketing Strategy

by Colette Mason

As we look forward to 2010 – it’s now time to reassess your website marketing strategy plans for the next few months and beyond.
So many times I see companies create highly-aggressive marketing campaigns, which will work in the short run but alienate new customers in the long run. As google becomes more focused on promoting sites that [...]

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