From the category archives:

Traffic and Sales

Add Another Call-to-Action Towards the End of Your Pages

by Colette Mason

To achieve maximum effectiveness, primary calls-to-action (e.g., add to basket) are usually placed at the top of web pages. Yet, it is equally important to include calls-to-action at the bottom of the pages, too.
You might lose customers who have not selected a call-to-action from the top and will just exit for lack of further push [...]

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How to Increase Sales With Your “About Us Page”

by Colette Mason

Very often people think of their about us page as a corporate dumping ground or an afterthought – something that has to appear on a website, but are baffled when it comes to working out what exactly needs to go on there.
This is a real problem, because the “about us page” is a key way [...]

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It is Time to Kickstart Your Company Social Media Strategy

by Colette Mason

Over the last 10 years, businesses have been rushing to get online with their company website.
Nowadays, if you have a small business, and you want to be richer and more successful online, you have to have a website that looks professional.
 Almost like deja vu, social networking is also gaining in popularity – by the time 2020 [...]

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10 User Friendly Strategies to Increase Sales Online

by Colette Mason

A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use.
Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional links, [...]

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2009 Trends in Social Media

by Colette Mason

The social media statistics for 2009 show the ever increasing blurring of the boundaries between the physical and virtual worlds looks set to continue into 2010 at an even faster pace.
 While analysing statistics, however, it is important to remember that numbers by themselves are meaningless. They become meaningful when these numbers are used to delineate trends. Most statistics [...]

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