From the category archives:

Traffic and Sales

Website Marketing is like “Back To The Future”

by Colette Mason

 “Insanity: doing the same thing over and over again and expecting different results.”
This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing in [...]

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25 More Ways to Promote Your Business Website with Videos

by Colette Mason

Video is one of the fastest growing content formats on the internet. Your company can take advantage of this trend to promote your business and its products and services.
Here’s the second set of tips on how to provide market your company using video. Youtube is the second highest trafficked site globally according to statistics websites, [...]

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World Usability Day: Herding Visitors to The Site

by Colette Mason

As always when thinking about improving a website, the conversation always turns to traffic – after all, you could have the most user-friendly site in the universe, but if no one visits, then its effectiveness is dramatically reduced.
We thought about ways to market the site online and offline.
There is the option to continue running printed [...]

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25 Ways to Promote Your Business with YouTube.com

by Colette Mason

Video is one of the fastest growing content formats on the internet. Your company can take advantage of this trend to promote your business and it’s products and services.
To help you promote your site, I have put together a guide on Youtube marketing for videos and I think you’ll find this practical guide helpful.
Youtube is the [...]

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How to Get More Newsletter Subscribers

by Colette Mason

Visitors are highly suspicious of parting with their name and email address details. Use these techniques on your business website to help reduce their fears and build your list of targeted prospects and customers.
Label your opt-in form clearly
When you are advertising or otherwise placing your link make sure that it is clear what it is [...]

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