From the category archives:

Words and Writing

How to Increase Sales With Your “About Us Page”

by Colette Mason

Very often people think of their about us page as a corporate dumping ground or an afterthought – something that has to appear on a website, but are baffled when it comes to working out what exactly needs to go on there.
This is a real problem, because the “about us page” is a key way [...]

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2010 New Year Resolutions for Email Users

by Colette Mason

I’m going to concentrate on user-friendly email etiquette techniques in this blog post.
At this time of year everyone dreads going back after the holidays - because they know there will be a zillion emails to wade through. Again.
Often it feels like you need another holiday right away, just to get over the hassle of sorting out your [...]

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How to Write Website Copy – 23 Questions You Need to Ask

by Colette Mason

When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering.
You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them
It goes beyond reading background materials, reviewing old marketing pieces and doing some [...]

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How to Create Good User Experiences with Podcasts

by Colette Mason

Podcasts need as much planning as website content when it comes to researching and develping a concept that users will enjoy.

The rising popularity of podcasts has given listeners a wider range of choices.  To remain competitive and outdo the competition, do not be complacent.
Keep searching for ideas to make your podcast unique and distinctive so [...]

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16 Tips for Improving Headline Usability

by Colette Mason

Follow these 16 steps to generates headlines that create more sales opportunities and increase website conversion rates.

Your headline must offer something that your target market wants very badly.
An effective headline generates sales and increases website conversion rates.  
 
Your headline must include keywords that matches the interest of the reader.  
Getting the reader’s interest through your headline [...]

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