2 Minute Review – www.danielpitt.co.uk

by Colette Mason

Here’s another video usability review this time looking at http://www.danielpitt.co.uk where I share some tips that can be used to improve this website. If you’re interested in having your website reviewed for free - just contact me. I’d be delighted to take a look at your site and see if it’s right for a 2 minute review. Alternatively, if [...]

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How to Create a User-Friendly Website Marketing Strategy

by Colette Mason

As we look forward to 2010 – it’s now time to reassess your website marketing strategy plans for the next few months and beyond. So many times I see companies create highly-aggressive marketing campaigns, which will work in the short run but alienate new customers in the long run. As google becomes more focused on promoting sites [...]

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How to Improve Landing Pages for Your Business Website

by Colette Mason

The definition of a landing page is simply “the first page that visitors hit on your site”, so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Understanding this [...]

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2009 Trends in Social Media

by Colette Mason

The social media statistics for 2009 show the ever increasing blurring of the boundaries between the physical and virtual worlds looks set to continue into 2010 at an even faster pace.  While analysing statistics, however, it is important to remember that numbers by themselves are meaningless. They become meaningful when these numbers are used to delineate trends. Most [...]

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Website Marketing is like “Back To The Future”

by Colette Mason

 “Insanity: doing the same thing over and over again and expecting different results.” This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing [...]

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