Posts tagged as:

Checklists

How to Write Website Copy – 23 Questions You Need to Ask

by Colette Mason

When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering. You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them It goes beyond reading background materials, reviewing old marketing pieces and [...]

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10 Ways to Kill Your Website’s Potential

by Colette Mason

Whilst you may view some of your site’s flaws as trivial, users may have a totally different perception of them. If you screw up your site because it’s has any of the problems I’ve highlighted here, visitors turn away in droves. Here are some hidden pitfalls that often escape the attention of site developers and webmasters. They may look [...]

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Checkout a usability checklist to see if your site makes the grade

by Colette Mason

Checklists help inexperienced  site owners evaluate their website usability quickly. @IATV spotted a 25 point checklist on usability website, www.usereffect.com, which helps site owners do an impartial review. Dr. Peter J. Meyers, a former start-up executive, cognitive psychologist, and lifelong programmer came up with the list. The checklist covers four main topics and provides some notes to help [...]

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