by Colette Mason
When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering.
You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them
It goes beyond reading background materials, reviewing old marketing pieces and doing some [...]
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by Colette Mason
Whilst you may view some of your site’s flaws as trivial, users may have a totally different perception of them.
If you screw up your site because it’s has any of the problems I’ve highlighted here, visitors turn away in droves.
Here are some hidden pitfalls that often escape the attention of site developers and webmasters. They may look like legitimate [...]
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