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Heuristics

How to Improve Website Conversion Rates. Part 1

by Colette Mason

The typical company website is a lesson in what a website shouldn’t be: difficult to navigate, poor content and almost zero conversion rate. It’s a pity that the many companies I have talked to say they put up websites without any end in mind. To my mind, this is a great opportunity lost and wasteful squandering [...]

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2 Minute Review – www.hovhaness.com

by Colette Mason

2 minute website usability review for www.hovhannes.com, a website about the composer, Alan Hovhaness. Here’s another video usability review this time looking at www.hovhaness.com where I share 4 tips that can be used to improve a website. Who was Alan Hovhaness?   Alan Hovhaness was an American composer (1911-2000). This website includes a biography, classified list [...]

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Does Your Site Communicate Its Purpose Clearly?

by Colette Mason

When you’re thinking about how to make a website better, it’s a good idea to make sure your site shouts out the site name, what the site is for and what the user should do first. If you concentrate on content you’re going to cut and paste in, or what colour the menu should be, you’re [...]

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Would you like a Free Review of your Website?

by Colette Mason

An effective website is a great asset to your business. Why not have a free expert review? I can help you assess your website to make sure it’s communicating effectively with your visitors, and projecting a credible and professional image online. After visiting the Underground Info Millionaire’s Bootcamp 2009, lots of people contacted me about [...]

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How to Build a Successful Online Brand

by Colette Mason

Creating strong awareness with your online presence and your offline presence pays dividends. Brands develop their name through quality. Whether it is a product or a service, if your experience in using it was a pleasant or an excellent one, you are likely to return and recommend it to your friends and acquaintances. Word of [...]

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