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Offline Marketing

World Usability Day: The Brochure

by Colette Mason

The company brochure has been a useful follow up tool for printed advertising campaigns, but, of course, is slower and more expensive than sending a PDF of the brochure. I’ve videoed the brochure – it’s a 16 page folded and stapled A3 format made of lightweight card. I have offered to scan in the brochure [...]

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