Posts tagged as:

Sales

Add Another Call-to-Action Towards the End of Your Pages

by Colette Mason

To achieve maximum effectiveness, primary calls-to-action (e.g., add to basket) are usually placed at the top of web pages. Yet, it is equally important to include calls-to-action at the bottom of the pages, too.
You might lose customers who have not selected a call-to-action from the top and will just exit for lack of further push [...]

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Website Marketing is like “Back To The Future”

by Colette Mason

 “Insanity: doing the same thing over and over again and expecting different results.”
This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing in [...]

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World Usability Day: The Brochure

by Colette Mason

The company brochure has been a useful follow up tool for printed advertising campaigns, but, of course, is slower and more expensive than sending a PDF of the brochure.
I’ve videoed the brochure – it’s a 16 page folded and stapled A3 format made of lightweight card.
I have offered to scan in the brochure and turn [...]

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World Usability Day: The Company Behind the Site

by Colette Mason

Well I have had a chance to talk to the site owners about the competitive review that I’ve done for them and touched on the sample personas. We have not had time to think about user profiling yet.
As you might imagine, this has been a completely new way of looking at a website for them. So far, they have [...]

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Determining Website Goals are Vital to your Online Success

by Colette Mason

Goal setting is an integral component of any business venture, and this reality holds true as well when developing your website.
Primary and secondary site goals really help companies determine what their website should “do” and what it should “say”.
A pervading rationale among corporations for having their own website is to maintain an image of being “in”. [...]

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