by Colette Mason
Sales will drop off if your website competes on price alone, offers too many choices, or wasn’t prepared effectively when researching user/customer needs during the conceptual design phase. Some marketing myths are so prevalent that a lot of entrepreneurs and businessmen use them in making major marketing decisions for their website. Then they wonder why sales are not as [...]
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by Colette Mason
Where are the visitors you envisioned making a beeline to your website? If they’re missing, then you might not be doing the right things to promote your website. Just like the offline world, promoting a site means employing techniques to make consumers aware of its existence and the products and services it sells and making them [...]
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