Posts tagged as:

Site credibility

How to Improve your Corporate Website Landing Pages

by Colette Mason

Follow these landing page tips to improve their effectiveness for your business website and convert more prospects into customers. Many, many studies have shown that 80% of visitors to most business websites leave in just a few seconds. There are many reasons for that so I’m just going to focus on five main ones for this [...]

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Sell More Online by Ditching the ‘Red-Flags’ on Your Website

by Colette Mason

You need to earn the trust of your prospects before you can turn them into customers One of the great things about America is its belief that a person is innocent until proven guilty. Unfortunately, the web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have [...]

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How to Increase Website Conversion Rates. Part 2

by Colette Mason

If you’ve been following from part 1, you have now set the specific objectives for your website and you know what your target market is. Now it’s time to move on to the design of your business website. Web design is actually the heart of the matter and can make or break your site’s presence on [...]

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How to Improve Website Conversion Rates. Part 1

by Colette Mason

The typical company website is a lesson in what a website shouldn’t be: difficult to navigate, poor content and almost zero conversion rate. It’s a pity that the many companies I have talked to say they put up websites without any end in mind. To my mind, this is a great opportunity lost and wasteful squandering [...]

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Three Marketing Myths that Damage your Online Sales

by Colette Mason

Sales will drop off if your website competes on price alone, offers too many choices, or wasn’t prepared effectively when researching user/customer needs during the conceptual design phase. Some marketing myths are so prevalent that a lot of entrepreneurs and businessmen use them in making major marketing decisions for their website. Then they wonder why sales are not as [...]

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