Posts tagged as:

Site promotion

Professional Design is Essential for Web Marketing

by Colette Mason

Professional design builds trust. Amateurish design damages website credibility and kills conversions and sales. I’ve just discovered a post from smashingmagazine.com  which said: “When it comes to building customer’s trust in your company, a professional, trustworthy design becomes crucial. In the Web, people are very likely to mistrust online-business, so you better make sure that [...]

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Website Statistics Provide Lots of Usability Insights

by Colette Mason

Analyzing your web traffic statistics can be an invaluable tool for measuring website usability and the user experience. Before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and [...]

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16 Viral Marketing Techniques for Small Businesses

by Colette Mason

Among the many internet marketing techniques being used by businessmen and entrepreneurs, viral marketing is one of the most popular. It used to be called “Word of Mouth” before the internet age. Viral marketing is essential for small business websites who want to get more customers and make more money online. Similar to the principle [...]

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How to Create a High Traffic Website

by Colette Mason

Here’s a list of techniques for promoting your user-friendly website without spending money on adwords. Let’s think – you have created a site, found hosting, and went through the motions to get your site live. You may have even submitted your site to all the major search engines but still no matter what you do you [...]

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Build Website Credibility by Using Offline Networking Techniques

by Colette Mason

Use word-of-mouth networking to attract prospects that have a higher degree of trust. You will have an easier time closing sales. One of the biggest reasons people don’t buy is a lack of trust in the website owner. Your product or service can be astounding, but if prospects don’t trust you, they won’t buy. A [...]

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