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10 User Friendly Strategies to Increase Sales Online

by Colette Mason

A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional [...]

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How to Improve Landing Pages for Your Business Website

by Colette Mason

The definition of a landing page is simply “the first page that visitors hit on your site”, so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Understanding this [...]

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Website Marketing is like “Back To The Future”

by Colette Mason

 “Insanity: doing the same thing over and over again and expecting different results.” This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing [...]

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World Usability Day: The Company Behind the Site

by Colette Mason

Well I have had a chance to talk to the site owners about the competitive review that I’ve done for them and touched on the sample personas. We have not had time to think about user profiling yet. As you might imagine, this has been a completely new way of looking at a website for them. So far, they [...]

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World Usability Day 2009 – What I’m Doing.

by Colette Mason

To mark World Usability Day 2009, I am visiting a local company and donating a day of usability consultancy. The site is the Chiswick Fireplace Company, http://www.thechiswickfireplace.co.uk/. I met up with this company at a local Chamber of Commerce meeting, and mentioned that I help improve a company’s online rapport with prospects and customers by [...]

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