Posts tagged as:

Site purpose

Determining Website Goals are Vital to your Online Success

by Colette Mason

Goal setting is an integral component of any business venture, and this reality holds true as well when developing your website. Primary and secondary site goals really help companies determine what their website should “do” and what it should “say”. A pervading rationale among corporations for having their own website is to maintain an image of [...]

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How to Increase Website Conversion Rates. Part 2

by Colette Mason

If you’ve been following from part 1, you have now set the specific objectives for your website and you know what your target market is. Now it’s time to move on to the design of your business website. Web design is actually the heart of the matter and can make or break your site’s presence on [...]

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How to Improve Website Conversion Rates. Part 1

by Colette Mason

The typical company website is a lesson in what a website shouldn’t be: difficult to navigate, poor content and almost zero conversion rate. It’s a pity that the many companies I have talked to say they put up websites without any end in mind. To my mind, this is a great opportunity lost and wasteful squandering [...]

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Does Your Site Communicate Its Purpose Clearly?

by Colette Mason

When you’re thinking about how to make a website better, it’s a good idea to make sure your site shouts out the site name, what the site is for and what the user should do first. If you concentrate on content you’re going to cut and paste in, or what colour the menu should be, you’re [...]

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Why do 99.9% of Internet Marketers Get Websites Wrong?

by Colette Mason

You mustn’t forget about your users after you’ve done the keyword analysis. You have to plan and build your site around their needs from start to finish if you want to succeed and create long-term assets online. I have been working with internet marketers for 12 months now, learning how they operate and how they [...]

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