Posts tagged as:

Tips

2 Minute Review – www.danielpitt.co.uk

by Colette Mason

Here’s another video usability review this time looking at http://www.danielpitt.co.uk where I share some tips that can be used to improve this website.

If you’re interested in having your website reviewed for free - just contact me. I’d be delighted to take a look at your site and see if it’s right for a 2 minute review.
Alternatively, if you’re looking [...]

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Sell More Online by Ditching the ‘Red-Flags’ on Your Website

by Colette Mason

You need to earn the trust of your prospects before you can turn them into customers
One of the great things about America is its belief that a person is innocent until proven guilty. Unfortunately, the web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have rendered [...]

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How to Write Website Copy – 23 Questions You Need to Ask

by Colette Mason

When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering.
You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them
It goes beyond reading background materials, reviewing old marketing pieces and doing some [...]

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Practicing What I Preach! User Testing my Course Materials

by Colette Mason

User testing doesn’t just apply to websites – it applies to physical information too.
After 5 months of preparation and hard work, the usability course I’ve created has just gone for final review by some of my peers (and my target audience too)! As a usability professional, I know how critical it is to get user involvement [...]

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What’s the Biggest Technical Problem You Face?

by Colette Mason

I have been building websites since 1996 and in that time I have met a lot of people who dread the thought of creating a website! I mean they really dread it. Even more than exams or a trip to the dentist! Get some free advice.

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