Posts tagged as:

User-centered design

10 User Friendly Strategies to Increase Sales Online

by Colette Mason

A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional [...]

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World Usability Day 2009: Another Convert to User Centered Design!

by Colette Mason

Well my site visit to the Chiswick Fireplace Company is nearly over. It’s been really enjoyable sharing some of these tips with the site owners, especially as they have become very receptive to the idea of the website being a partnership between the customers and the business. I’ll leave the last word to Debbie – I [...]

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World Usability Day: The Company Behind the Site

by Colette Mason

Well I have had a chance to talk to the site owners about the competitive review that I’ve done for them and touched on the sample personas. We have not had time to think about user profiling yet. As you might imagine, this has been a completely new way of looking at a website for them. So far, they [...]

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World Usability Day: Chiswick Fireplace Company Visit

by Colette Mason

It’s the 12th November, and it’s World Usability. I’ve pre-arranged an appointment so now it’s time to meet the company at their premises. After a slow journey on public transport (how many more times will they dig up the High Street!), I’ve arrived at The Chiswick Fireplace Company, a London-based supplier and installer of fireplaces.  I don’t [...]

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World Usability Day 2009 – What I’m Doing.

by Colette Mason

To mark World Usability Day 2009, I am visiting a local company and donating a day of usability consultancy. The site is the Chiswick Fireplace Company, http://www.thechiswickfireplace.co.uk/. I met up with this company at a local Chamber of Commerce meeting, and mentioned that I help improve a company’s online rapport with prospects and customers by [...]

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