by Colette Mason
The typical company website is a lesson in what a website shouldn’t be: difficult to navigate, poor content and almost zero conversion rate. It’s a pity that the many companies I have talked to say they put up websites without any end in mind. To my mind, this is a great opportunity lost and wasteful squandering [...]
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by Colette Mason
Sales will drop off if your website competes on price alone, offers too many choices, or wasn’t prepared effectively when researching user/customer needs during the conceptual design phase. Some marketing myths are so prevalent that a lot of entrepreneurs and businessmen use them in making major marketing decisions for their website. Then they wonder why sales are not as [...]
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